Location: El Born, Barcelona
Desigual: An expressive, funky, spanish clothing brand
As each shop of desigual reflects something from its exterior surroundings so does this proposal. In this case the relation between the in and the outside is the pulse and chaos that exists in the area. You may find this chaos all over the city but there is something that organizes it and makes us "move along" in a controlled pattern. - The metro system!
Desigual feat. Move along is a conceptual store which is composed by a series of tubes designed by features that the metro system carries. The tubes are the structure, the display, the dressing rooms, the counter, the air conditioning and the lighting. The tubes makes us enter and simply move along...